Avon Comigo

AVON Cosmetics Brazil has an E-commerce/services application that sells and provide services for their more the 1.5MM of sales representatives. Brazil is the most profitable market of AVON Cosmetics, and the application is the channel responsible for receiving 98% of the overall orders of the company.

Their previous application was launched 10 years ago and was obsolete, requiring a technology update as well as a new look and feel.

We started the project by analyzing the requirements of the project with stakeholders and each department involved, to deeply understand all the objectives, requirements, and current KPIs.

As responsible for identifying and planning all the tasks related the UX and UI, together with my manager, we planned all the steps and prepared scope workshops for the external vendors that participated in the project.

After having the business insights, we started the user research through a focus group with five people from each of the six customers segments. They Participate in activities like free-scripted website navigation, card sorting, and interviews.
The data collected plus competitive and web analytics analysis originated on our use cases, user journey, briefings, and requirements.

Content Inventory

The result was more than 500 wireframes created and I was responsible for creating some o them using Axure.

One of my roles in the project was to define the web style guide, create and manage the assets. After the design exploration, I created the firsts interfaces that based the Avon Comigo design system. A visual framework composed of more than 600 elements, style and accessibility guide which empowers developers/designers across the project to develop efficiently and consistently.