Idea & Concepts
Sugar Market is a bakery concept that focuses on fat looking goodness made with healthier ingredients.
From the very beginning, there appeared the concept of icing and pie shapes which would convey those associations. As a result of the creative search for the symbol, I came up with an idea to mix the company name with the symbols and give it an image of a pie and save the fun food mood that the company brings.
Logo Official
The brand experience ties to the history of the space, the
refinement and character of the interiors, the uniqueness of the service,
and the niche industry they occupy.
refinement and character of the interiors, the uniqueness of the service,
and the niche industry they occupy.
Product and Signage
